Examples of Pricing Models

Examples of per unit, flat fee, tiered and volume pricing models

Updated over a week ago

Overview

Below are examples for each of the pricing models Dock supports, to help aid in your configuration!


Per Unit Products

For per unit pricing, we'll use Dock's own pricing model as an example. Dock has a per user pricing model that's very common for subscriptions.

We have a $49 per user per month option, when contracts are billed annually. But then we also have a $60 per user per month option, when contracts are billed monthly. We also sometimes offer quarterly billing at the same $49 per user per month rate.

Here's how this gets set up in the product library.

The monthly price is straightforward, we just add $60 since that's the monthly price for that billing frequency.

For annual pricing, we take the $49 per user per month pricing and times $49 by 12 to get $588 ($49 x 12 = $588).

While the customer facing price is often shared as monthly, you need to put the actual annual price into the product library in order for Dock to work with your billing systems.

Quarterly pricing also works similarly. We take $588 and divide this number 4 to get the quarterly price ($588 / 4 = $147).


Flat Fee Products

Flat fee products charge a single rate for a service or product. For example, a marketing agency that charges a monthly retainer. Or everybody's favorite product, Netflix, charges a flat rate to get access to the product each month.

When setting up a flat fee pricing, just add the pricing rate next to the billing frequency.

In the example below, we have a $350 monthly flat fee or $3,000 annual flat fee to get access to the Platform product.

When pulling this product into an order form, the sales rep won't be asked to input a quantity. The quantity for a flat fee product is always one.

For products that have multiple quantities, then use the per unit pricing model.


Tiered Products

Tiered products require an extra step when setting the price. You'll need to define the different unit tiers and the corresponding "per unit" or "flat fee" rate for each tier and corresponding billing frequency.

Choose the Tier pricing model and then click Set price to begin the setup.

When you're in the Tier builder, you'll set the different quantity ranges for each tier.

Click Add tier to add another tier to your pricing structure. Just add in the different quantity ranges. The "From" column will always be pre-set and be one more than the previous tier. The last tier cannot be adjusted and just accounts for any tiers above your max quantity level.

After you add the quantity ranges, you'll set the Price per unit or Flat fee for each tier. To be clear, you don't need to set both of these โ€” you can set one or both. It depends on your own pricing model.

When setting up pricing tiers, we strongly recommend clicking the "preview" tab to see how your Tiered pricing works.

With the above tiers, here's an example based on a customer buying 250 units. Both the price per unit and the flat fee is applied to the total amount. We also show a breakdown of the total costs.

This table more closely matches what your customer will ultimately see in an order form.


Volume Products

Volume product creation is very similar to Tiered products (explained above). The only difference is how the quantity is spread across the different levels. As opposed to tier based pricing, volume based pricing will put all of the costs into the level that matches the quantity.

Here's an example that should make this more clear:

As you can see in this example, the customer's quantity will go to the corresponding volume level.

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